I believe powerful ideas transform brands. Ideas that sit at the junction of culture, storytelling and technology.
Eurosport / Discovery+ - Tokyo 2020 Olympics
Escape To Tokyo.
In a year when no fans were permitted to watch the Tokyo 2020 Olympics in person, Eurosport offered the most comprehensive TV coverage compared to any of its competitors. We used POV as a metaphor for how immersed you'll be in the brand's biggest and boldest campaign for many years. This work created 1.2 million new subscribers.
TV, OOH, radio, display and social.
Stream The Extreme
The Winter Olympics is the original extreme sport. Fear inducing heights. Double diamond hardcore. G-force corners, collisions and crashes. So, we positioned Discovery+ as the go to platform to Stream The Extreme. This work created 50% more streaming subscribers than Pyeongchang 2018.
TV, OOH and social.
