McDonald's - Happy Readers

A few years ago, McDonald's started offering books in their Happy Meals. But it wasn't enough to get kids to read and global literacy rates were getting worse. So how did we get these little tykes to read more when they were obsessed with their iPhones and iPads? Well, instead of blaming technology we embraced it to create new reading habits - using the power of voice and finger tracking technology. It was so successful, it's now available in 43 languages, across 18 countries.

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