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I believe powerful ideas transform brands. Ideas that sit at the junction of culture, storytelling and technology.
Nike - Vapor Vault
We locked the last pair of Vapormax in a vault.
Why? To encourage "cool", but lazy sneakerheads to get off their asses and run for what they want. If they completed 5km using the Nike Running Club app, their time became their code to try and unlock the vault.
Experiential & social content
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