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I believe powerful ideas transform brands. Ideas that sit at the junction of culture, storytelling and technology.
Sega - Total War
The pursuit of power is often an ugly race.
Sega was releasing a strategic-based computer game, Total War Rome II, full of deceit and conflict in order to rule all. So I wrote a script to portray this world where nothing is quite as it seems - a story with ebbs and flows of violence on both personal and epic scale (accompanied with a dramatic score for good measure).
Cinema & social film
Over 500,000 organic views in 24 hours
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